Communication measurement tool

Many things change over the course of a year. So it's important to understand the impact of specific initiatives and related internal communications throughout the year. This guide will help you get started with measuring internal communications in your organization. Annual in-depth surveys engagement and satisfaction surveys can carry additional questions to provide some insights into the effectiveness of internal communications.

At intervals to track attitudes, regular measurement helps communicators to gauge the ever-shifting feelings and attitudes within an organization and to tailor messages to make sure they are appropriate to their audiences. Prior to a specific communications campaign in order to best understand the impact of internal communications, it is necessary to measure awareness, attitudes, knowledge, etc before a campaign. After a significant communication or campaign, it is important to measure the effectiveness and impact of significant communications programs and initiatives.

This allows you to tailor internal communications to make sure they are effective and deliver quantifiable business value. Starting off, measuring engagement from your communication efforts can be done by identifying delivery rates, open rates, and click-through rates.

This can provide valuable insights on who is actually receiving, opening, and interacting with communications. From there you can analyze further. Audience perception measurements - Were messages seen as relevant, consistent, and credible? Were the messages understood? How well do employees feel they are being supported?

Do employees understand exactly what needs to happen as a result of the communication s? Change in behavior the objective of most internal communication is to change the attitudes and behaviors of employees.

Therefore, it is valuable to identify and measure factors such as: What changed? Was there more or less of a behavior? What is now different? For example:. Communication does not happen in a vacuum and it can sometimes be difficult to isolate the impact of communication versus other factors incentive schemes, new product launches, factors external to the organization, and so on.

Possible solutions include:. Calculations of the financial value of communication will, at best, be estimates. Monitor, evaluate and control imc program. Factors in setting the marketing communication mix. Related Books Free with a 30 day trial from Scribd. Related Audiobooks Free with a 30 day trial from Scribd.

Rieka Handayani , Digital Public Relations at www. Views Total views. Actions Shares. No notes for slide. Measurement Tools for Communications and Marketing Success 1. Copyright by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means whatsoever without permission in writing from Saurage Research, Inc. Measure effectiveness of every effort and platform.

Susan has authored several articles appearing in national and regional business publications and regularly appears on television as an expert in market information and research trends. Total views 16, On Slideshare 0. From embeds 0. Number of embeds Downloads Similarly, you could have a meeting evaluation form that is completed at the end of each staff meeting.

Perhaps once a year the surveys would also be analyzed company wide to see how well the training is working. The best approach would be to look at some operational measure that is already being tracked regularly, such as safety for a manufacturing environment, call center accuracy, productivity, turnover, etc.

To the extent the supervisor begins communicating differently about topics or situations that relate to the operational measures, they can see if the operational outcomes get better. Then they could track if errors or waste are going down because of the improved communication, which would more than pay for the lost productivity. Created On June 2, Measuring activities One thing you could develop for them are self-scoring evaluation forms that track to what extent they are doing the communication activities they were trained in.

Measuring employee perceptions Without doing company-wide surveys, supervisors could distribute a question assessment form to their own employees once a quarter on how well employees think their supervisor is exhibiting various communication skills in which they were trained. Angela D.